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Skill X Markers Brochure PDF About Us Except where otherwise noted, content on this site is licensed under a Cretive Commons Attribution 4.0 International license. Human Computer Interaction Notes pdf – HCI pdf notes – HCI notes pdf file to download are listed below please check it –. Note:- These notes are according to the R09 Syllabus book of JNTU.In R13 and R15,8-units of R09 syllabus are combined into 5-units in R13 and R15 syllabus. If you have any doubts please refer to the JNTU Syllabus Book. Douglas Rushkoff is the host of the Team Human podcast and author of Team Human as well as a dozen other bestselling books on media, technology, and culture, including, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, Present Shock, Program or Be Programmed, Media Virus, and the novel Ecstasy Club.He is Professor of Media Theory and Digital Economics at CUNY/Queens.
“A provocative, exciting, and important rallying cry to reassert our human spirit of community and teamwork.”—Walter Isaacson Team Human is a manifesto—a fiery distillation of preeminent digital theorist Douglas Rushkoff’s most urgent thoughts on civilization and human nature. In one hundred lean and incisive statements, he argues that we are essentially social creatures, and that we achieve our greatest aspirations when we work together—not as individuals. Yet today society is threatened by a vast antihuman infrastructure that undermines our ability to connect. Money, once a means of exchange, is now a means of exploitation; education, conceived as way to elevate the working class, has become another assembly line; and the internet has only further divided us into increasingly atomized and radicalized groups. Team Human delivers a call to arms. If we are to resist and survive these destructive forces, we must recognize that being human is a team sport. In Rushkoff’s own words: “Being social may be the whole point.” Harnessing wide-ranging research on human evolution, biology, and psychology, Rushkoff shows that when we work together we realize greater happiness, productivity, and peace. If we can find the others who understand this fundamental truth and reassert our humanity—together—we can make the world a better place to be human.ISBN: 039365169X
“Original and uplifting. Just the book America needs right now. In his unique and engaging style, Rushkoff reminds us of our human essence: we are social creatures, and if we trust this truth about ourselves we can accomplish the seemingly impossible.” - Frances Moore Lappé, author of Diet for a Small Planet and Daring Democracy“Rushkoff is the gold standard. He always knows what tech is up to―and he’s usually prophetic. Now he’s here to tell us how our Silicon masters are attempting to pit us against one another for their own gain. Go Team Human.” - Walter Kirn, author of Blood Will Out and Up in the Air“A vivid thinker, Rushkoff is an insightful and acerbic antidote to Facebook, cultural hegemony, and the corporatization of everything.” - Seth Godin, bestselling author of The Dip, Linchpin, and What to Do When It’s Your Turn (and It’s Always Your Turn)“Can the revolution start already? This book will help us. Thank God for Douglas Rushkoff.” - Parker Posey“Technology can be a force for good or amplify our self-destructive capacities. In Team Human, the always-brilliant Douglas Rushkoff reminds us that the tools we design design us in turn, and offers a vision to invert our tools and make them better.” - Jason Silva, host of National Geographic’s Brain Games“An astonishing, paradigm-shifting must-read for all inhabitants of the twenty-first century. Precisely and cogently written. Rushkoff’s best work so far.” - Grant Morrison“A searing critique…Visionary, original, and inspirational. If you’re not already a member of Team Human, you will be once you’ve finished reading it.” - Jeremy Lent, author of The Patterning Instinct“[A] catalyst for conversations on what it means to be human.” - Booklist Named one of the world’s ten most influential intellectuals by MIT, Douglas Rushkoff is an award-winning author, broadcaster, and documentarian who studies human autonomy in the digital age. The host of the popular Team Human podcast, Rushkoff has written twenty books, including the bestsellers Present Shock and Program or Be Programmed; written regular columns for Medium, CNN, Daily Beast, and the Guardian; and made the PBS Frontline documentaries “Generation Like” and “Merchants of Cool.” Rushkoff coined such concepts as “viral media” and “social currency,” and has been a leading voice for applying digital media toward social and economic justice. He is a research fellow of the Institute for the Future, and founder of the Laboratory for Digital Humanism at CUNY/Queens, where he is a professor of media theory and digital economics. He lives in Hastings-on-Hudson, New York.
“A provocative, exciting, and important rallying cry to reassert our human spirit of community and teamwork.”―Walter Isaacson
Team Human is a manifesto―a fiery distillation of preeminent digital theorist Douglas Rushkoff’s most urgent thoughts on civilization and human nature. In one hundred lean and incisive statements, he argues that we are essentially social creatures, and that we achieve our greatest aspirations when we work together―not as individuals. Yet today society is threatened by a vast antihuman infrastructure that undermines our ability to connect. Money, once a means of exchange, is now a means of exploitation; education, conceived as way to elevate the working class, has become another assembly line; and the internet has only further divided us into increasingly atomized and radicalized groups.
Team Human delivers a call to arms. If we are to resist and survive these destructive forces, we must recognize that being human is a team sport. In Rushkoff’s own words: “Being social may be the whole point.” Harnessing wide-ranging research on human evolution, biology, and psychology, Rushkoff shows that when we work together we realize greater happiness, productivity, and peace. If we can find the others who understand this fundamental truth and reassert our humanity―together―we can make the world a better place to be human.
A (good) slap in the face Doug Rushkoff has written a slap in the face. It’s a loving slap, but a slap nonetheless. And it’s a slap we could all use right now. The essence is this: we humans have created a host of wonderfully freeing advances, but over time they’ve come to enslave and control us–and we need to wake up. We need to question what we call “facts” and remember the potential of our collective humanity. The book is arranged into 100 brief essays under 14 topic headings. From beginning to end you will find yourself saying “yes!” to much of it. And even if you don’t agree with everything he says, you will find his writing helpful in clarifying your thinking.Below are a few passages that stuck with me:On Social Media…What people couldn’t or wouldn’t pay for with money, we would now paid for with personal data. But something larger had also changed. The platforms themselves were no longer in the business of delivering people to one another; they were in the business of delivering people to marketers. Humans were no longer the customers of social media. We were the product.On losing track of figure and ground (a section I found particularly eye opening)…When we lose track of figure and ground, we forget who is doing what for whom and why. We risk treating other people as objects. Worse, we embed these values in our organizations or encode them into our technologies. By learning to recognize reversals of figure and ground, we can liberate ourselves from the systems to which we have become enslaved… Take money: it was originally invented to store and enable transactions. Money was the medium for the marketplace’s primary function of value exchange. Money was the ground, and the marketplace was the figure. Today, the dynamic is reversed: the acquisition of money itself has become the central goal, and the marketplace is just a means of realizing that goal. Money has become the figure, and the marketplace full of people has become the ground.On losing track of figure and ground with regards to schools…Once we see competitive advantage and employment opportunity as the primary purposes of education rather than its ancillary benefits, something strange begins to happen. Entire curriculums are rewritten to teach the skills that students will need in the workplace. Schools consult corporations to find out what will make students more valuable to them. For their part, the corporations get to externalize the costs of employee training to the public school system, while the schools, in turn, surrender their mission of expanding the horizons of the working class for the more immediate purpose of job readiness.On the digital media environment…A search engine designed to promote academic thought became the world’s biggest advertising agency, and a social media platform designed to help people connect became the world’s biggest data collector…Living in a digitally enforced attention economy means being subjected to a constant assault of automated manipulation. Persuasive technology, as it is now called, is a design philosophy taught and developed at some of America’s leading universities and then implemented on platforms from e-commerce sites and social networks to smartphones and fitness wristbands. The goal is to generate “behavioral change“ and “habit formation,“ most often without the user’s knowledge or consent.Those of us who want to preserve the prosocial, one-world vision of the TV media environment, or the reflective intellectualism of the print era, are the ones who must stop looking back. If we are going to promote connection and tolerance, we’ll have to do it in a way that recognizes the biases of the digital media environment in which we are actually living, and then encourages human intervention in these otherwise automated processes…On mechanomorphism (machines becoming more like us and vice versa)…It’s not that wanting to improve ourselves, even with seemingly invasive technology, is so wrong. It’s that we humans should be making active choices about what it is we want to do to ourselves, rather than letting the machines, or the markets propelling them, decide for us.On economics…The economy needn’t be a war; it can be a commons. To get there, we must retrieve our innate goodwill.… The commons is not a winner-take-all economy, but an all-take-the-winnings economy. Shared ownership encourages shared responsibility, which in turn engenders a long-term perspective on business practices. Nothing can be externalized to some “other“ player, because everyone is part of the same trust, drinking from the same well.Capitalism as it’s currently being executed is the enemy of commerce, extracting value from marketplace is in delivering it to remote shareholders. The very purpose of the capitalist operating system is to prevent widespread prosperity…Corporations are still great at sucking all of the money out of the system but they’re awful at deploying those assets once they have them.That growth mandate remains with us today. Corporations must grow in order to pay back their investors.… With each new round of growth more money in value was delivered up from the real world of people and resources to those who have the monopoly on capital. That’s why it’s called capitalism.In perhaps the most spectacular reversal of figure and ground we’ve yet witnessed corporations have been winning court cases that give them the rights of human beings.The human beings running those enterprises are no less the psychic victims of their companies practices then the rest of us, which is why it’s so hard for them to envision a way out.On artificial intelligence…We’ve got a greater part of humanity working on making our social media feeds more persuasive than we have on making clean water more accessible.We must not accept any technology as the default solution for our problems. When we do, we end up trying to optimize ourselves for our machines, instead of optimizing our machines for us.On solving complex problems…We have been trained to expect an answer to every question, and an ending to every beginning. We seek closure and resolution, growing impatient or even despondent when no easy answer is in sight. This fuels capitalism and consumerism, which depend on people believing that they are just one stock market win or product purchase away from fulfillment. It’s great for motivating a nation to, say, put a man on the moon before the end of the decade, or go to war against some other nation.But it doesn’t serve us as we attempt to contend with long- term, chronic problems. There’s no easy fix for climate change, the refugee crisis, or terrorism. How do we even know when we’re done? There’s no flag to plant, no terms of surrender. Motivating a society to address open-ended challenges requires a more open-ended approach—one that depends less on our drive toward climax than on our capacity for unresolved situations. Like life.The planet’s complex biosphere will survive us, one way or the other. Our own continuing participation, however, is in some doubt.On expanding our view of what we can change…We must learn to distinguish between the natural world and the many constructions we now mistake for preexisting conditions of the universe. Money, debt, jobs, slavery, countries, race, corporatism, stock markets, brands, religions, government, and taxes are all human inventions. We made them up, but we now act as if they’re unchangeable laws. Playing for Team Human means being capable of distinguishing between what we can’t change and what we canYou are not alone…As much as we think we’re separate individuals, we’re wired from birth and before to share, bond, learn from, and even heal one another. We humans are all part of the same collective nervous system. This is not a religious conviction but an increasingly accepted biological fact.We can’t go it alone, even if we wanted to. The only way to heal is by connecting to someone else.But it also means that when one of us is disturbed, confused, violent, or oppressed, the rest of us are, too. We can’t leave anyone behind or none of us really makes it to wherever we think we’re going. And we can’t just stay confused and depressed ourselves without confusing and depressing everyone who is connected to us.This is a team sport.
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